Industries/Media and entertainment
Industry

Media and entertainment

Media businesses live on audience, the money they make from it, and the cost of the content that draws it. We work on all three, and on the shift of the business to digital and streaming.
Where the work concentrates

The work in media and entertainment.

Audience and engagement

We work on how the business builds and holds an audience across its platforms.

Monetization

We work on how audience becomes revenue, across advertising, subscription, and transaction.

Content and rights

We work on the cost of content and the value of rights, against what each actually returns.

Digital and streaming

We work on the move to digital and streaming, and the economics underneath it.

Our approach

Audience, money, and the cost of content.

We work on the balance between the audience a business draws, the money it makes from it, and the cost of the content that draws it, which is where media businesses succeed or fail. We work with the commercial and content sides together, and our people stay in the business through the change.

The capabilities we bring to this work

When we are called in

The situations behind this work.

Audience is growing but revenue is not.
Content spend is rising faster than what it returns.
The move to streaming is eroding the old economics.
Advertising and subscription are pulling against each other.
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Bring us the problem.

Whatever the sector, the work is the same. Tell us where the business is stuck, and we will tell you what we see and how we would fix it.
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