We set pricing and promotions across the range, and rein in the trade spend that quietly erodes margin.
We work on the mix, deciding which products earn their place and which are diluting the brand and the P&L.
We strengthen how the brand reaches customers, across retail, wholesale, and direct-to-consumer.
We work on sourcing, production, and distribution, and the true cost of serving each channel and customer.
We work at the level of the individual product and customer, because brand-level averages hide where the money is actually made and lost. We fix pricing, mix, and trade spend together, since moving one without the others rarely holds, and our people work alongside the commercial and supply teams through the change.